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No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail. Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process -- financial, social, psychological, medical, political, and legal -- are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace. We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday -- to some, indispensable -- habit, aided markedly by the exuberance of the tobacco huskers. This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine. We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and(b) are universally understood, so smokers indulge at their own risk.

Steve Chandler may be the best-kept secret in the world of motivation. His first book, 100 Ways to Motivate Yourself, has shipped over a hundred thousand copies. The audio edition listed for three consecutive weeks as the top-selling selection of the Audio Book Club. His second book, Reinventing Yourself, published in 1999, is showing even greater strength. His clients include US West, Motorola, and the IRS. 17 Lies That Are Holding You Back & the Truth That Will Set You Free lists over twenty lies that most of us tell ourselves to prevent us from being everything we could be, lies such as: "It's who you know," "That's just the way I am," "I'm not good with people," "I'm too old . . .," "The longer I have a habit the harder it is to break," "Winning the lottery would solve everything," "I don't have the time," and "There's nothing I can do." Actually , as Chandler points out, you already have all the power you need to free yourself. And part 2 of his book outlines these truths and shows you how to recover them and use them to change your life.